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1.Os commerce
Good scalability, tough to customize, big drawback is that i don't know of any os commmerce or zencart that stands out in design. Basically they all look similar/the same. If i am doing a custom solution for a client i want my creation to be original/stand out
Ease of Use/Management is ok but only for basic functions
SEO friendliness, not sure there
Overall: Unless you like a "cookie-cutter" look not recommended
2.Miva
Poor scalability, limited customization, propitiatory miva script tough to master. Database hard to manage if not impossible
Stability and security are both questionable. Unless you have a host that is totally geared to serving miva, it will be veeery slow especially with large amount of traffic.
Hard to manage orders, products. Checkout is confusing for users.
SEO is terrible, Google will index but forget about Yahoo, MSN unless you create good static pages
3.Ablecommerce (my pick)
Stable, scalable environment, choice of cfm, asp.net. You can take it anywhere you want and customization is limitless.
It uses ms-SQL and MySQL which is very convenient/super fast/stable.
If you have a good ISP running good Windows servers it will be very fast, you don’t have to worry about traffic, etc.
Very SEO friendly, no limits there, msn especially will love anything with asp.net.
Over all my favorite pick due to customization options, stability, and use of common asp.net, cfm environment
Support here is expensive and a bit hard to reach but they have an extensive library of self –help tools, great manuals and support groups. I wish they would not charge for additional 2k for the dll source code .
4.Storefront.net
Storefront also uses asp.net, its easy to setup a basic store and very fast. It can even be customized in dream weaver or Front Page as the solution has plug ins for both. Problems come with how the code is written , basically not commented, confusing structure and hard to customize unless you are really good in asp.net. Its definitely scalable they will even supply you with visual studio .net project files which is nice.
Their support is flawless, very knowledgeable and support forum as awesome.
There are also lots of third party plug-in support companies. One of my favorites is sfaddons.com
5.bvcommerce
co comment here, not familiar enough
When establishing a presence on the web, an important consideration is the domain name. Many think it must be relevant to, or reflect, the content of the web site. However, there are other considerations.
A relevant domain name.
A relevant domain name matters... NOT! The brand of the company, the product, and/or the service gives you lots of room to consider options. The biggest issue is being "memorable".
dnb.com may sound cheesy, so does toysrus.com. However, they both excel at being "memorable".
Using a generic domain name.
A keyword domain is "generic" -- and generic means "no name". People get stuck on the hoopla of "I need keywords". They forget search engine ranking isn't marketing (even if some call it search engine marketing, or SEM).
If you want to stand out, be innovative.
Keyword-stuffed (stuffing) Domain Names.
Some search engines consider the keywords in a domain name to determine results position. If two websites are equal on all other factors, the one with the keyword in the domain gets ranked higher. This leads some to think stuffing lots of keywords in a domain name is the best way to go.
Keyword recognition.
Not all keywords in a domain are recognized by all search engines. For example, beehive.com is not necessarily relevant to searches for "bee" or "hive". To get around this problem, a website inserts a dash between the two words. Hence, it becomes bee-hive.com. However, now there is a problem when searchers use the term "beehive".
The consequences of dashes.
Using dashes in a domain is pointless, unless it is part of the natural way the word appears (e.g. "e-mail"). People remember names. They don't remember dashes. With dashes, you may inadvertently send traffic to another website.
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The confusion with dashes is another reason to avoid the extremelylongdomainnameconcept.com. People simply don't remember it. However, moderately long domains are just fine. In fact, they have some advantages.
Domain Branding and Marketing.
There are just as many (if not more) keyword domain names "unranked" as there are "ranked". A little research shows this. if you don't know SEM, the domain does not help. If you do know SEM, you don't need the keyword at all.
The branding value, of a domain, is the real power! Once you decide on a domain name, be sure to name your business the same.
Case in point, before deciding, put the name on a business card. See how it looks. If it's too generic, you have a lot of marketing to do!
Conclusion.
the-largest-ecommerce-store.com is no amazon.com. The name, "Amazon", has nothing to do with ecommerce. However, millions of people no longer think of the river when they hear the name. That is what is possible with a domain name, regardless of its so-called relevance.
Umm, in case you weren't watching, even Google does not care about Page Rank anymore. While it is nice to try and guess what is going on, the real answer is "who cares?" Google hasn't updated the toolbar in something like 15 weeks now. If it were that important to them, don't you think they would be updating it more frequently?
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Personally, I find the announcing of updates by Yahoo refreshing. It sends a signal to webmasters - Thanks for your help, here is some information that you can use.
Google's attitude is one of "don't give away our secrets, keep 'em guessing." Think about these two positions. Is Yahoo that much better than Google at keeping the spammers away? Or is Google that much more insecure about the ability of spammers to manipulate the results?
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Google uses these forums to their advantage, but what have they given back to this community lately? Google Guy's participation is near zero lately. Each time he has given email addresses to report problems, I have sent solid examples over to them. What I get back are cut and paste responses.
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My sandboxed site has nearly a half million words on it right now. Today I got one visitor from Google (and I was the only site with this five word term on it). They have over 800 pages of mine in their index and I rank #245 for my own unique site name. Google is broken.
You can't market a product that can be mistakened for the product of another. The reason is that psychologically, people associated items that look similar as having the same quality as the original product, and consumers will assume that the two companies have something in common. In other words, the rip-off product is trying to bank on the consumer perception of the original product.
In my Consumer Behavior class we studied the case of a regional soft drink called "Corr's Natural Soda". The can looked vaguely like "Coors", but the script was different (to someone paying attention) and the former can had a big cross-section of a lemon on it.
Coor's Brewing Company sued the regional soda manufacturer claiming that "Corr's" was trying to facilitate their market position and gain benefits through the name and the look of the can. The latter defended by saying that it was named after the owner "Robert Corr".
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The courts sided with Coor's Brewing Company. They told the regional soda company to change the product to make it less similar to Coors. They were told to not put the name in script and if they wanted to name their soda after the person, they had to use the guy's full name and not just the last name with an apostrophe s so as to not deceive. The soda was changed to "Robert Corr Natural Soda," the name was put in a regular (albeit ugly) Serif font, and the can looked different enough from Coors that no one would expect there to be a connection.
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The Coors versus Corr's case gives some insight, so I think Apple has a case. Many people will look at this "Super Shuffle" and think either Apple made it (since it looks almost exactly like the iPod shuffle), or that this company builds it for Apple (and thus the customer is getting the same product for less money because they don't pay Apple's markup). Then they'll go home and find out it doesn't support purchases from the iTunes Music Store, and you'll have some unhappy customers.
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Clearly this ripoff product is gaining value by banking on Apple's look and feel. The fact that they put "Shuffle" in the name (a non-obvious name that only has value now that Apple has an iPod shuffle) and their ad rips Apple's ads off makes it worse.
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I'm sure Apple Legal will have a response Monday morning. Like with the case of Future Power who ripped off the iMacs years ago, Apple needs to quelch the iPod ripoffs early and often. If someone wants to make a competing product, great, but market the product on its own merits, not trying to deceive customers.
That's precisely the kind of thinking that makes crashes possible. When everyone believes something is a safe bet, they discount risk more and more. Market phenomena often work themselves out over decades, which is beyond most people's attention span.
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Take stocks for example. From 1980 to 2001, stocks were the right place to be. When a trend lasts that long, it changes people's attitudes. In 1980, most people were very nervous about stocks, because they had spent the previous couple decades sucking.
If you bought the Dow Jones in 1929, you had to wait until 1956 just to break even. And this isn't such a rare outlier. If you bought in 1966, you didn't break even until 1983. Once you include taxes and fees, it was more like the early 90s.
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It takes a while for attitudes to shift. Despite the bubble popping, lots of people still believe that their 401k is going to grow at 7-10% per year. That's not necessarily true anymore.
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America's economic fundamentals are troubling. We actually spend 5% more than we make. With no domestic savings to fund future growth (or even service our existing debts), we're dependent on foreign investors. And the foreign investors are getting very nervous as the dollar continues to slide.
am using the term "home page" to mean the page to which your initial url directs you to (nothing else after the .com) and using the term "splash page" or "doorway" page to mean a "foyer-like" page in which there may be animated graphics, other artistic elements, no real content other than your site's name and maybe "click to enter"
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I believe that it is more beneficial to use your home page for placing content-rich text that matches the keywords and other metadata,and minimal graphics and get immediately to the point.
I also believe that it is detrimental to your rankings to waste that particular page on animations or other visual design elements that do have much in the way of content and therefore do not get "pulled up" by the search engines.
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In my opinion, you should try to make that page as attractive as you can for the viewing audience, but concentrate on the "search engine" audience by providing relevance from the get-go AND that failing to provide this relevant content hampers your rankings (unless you are a household name, in which case it doesn't matter what you put on your home page, you'll still be found).
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For these reasons, I have decided not to have a decorative splash page as my home page and get to business from the start.
What I can tell you is that this affects larger corporate sites far less than it affects SME's (Small-Medium Enterprises). When a site looks corporate, well, people are far less likely to try to barter, (though it does still happen, I assure you).
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First, if you are getting too many waste-of-time calls, then, yes, your site is failing to communicate effectively. The whole strength of a website over any other form of advertising is that it should be interactive. Your website is capable of answering any and all queries you can possibly conceive of. Does it succeed?
Secondly, consider your image. Is your site making you look like an amatuer, and so getting you the kinds of requests people make of moonlighters and amatuers?
Thirdly, if you include your telephone number on your site, make sure you also state your office hours (it makes you look more professional) and consider using scripting to display your time to visitors from other time-zones.
This kind of stuff is predictable: It is an obvious rule of thumb that the more visible you become, the more idiots and time-wasters will see you. I bet anyone here who has improved their online presence to any degree at all, soon found a commensurate increase in B2B offers they didn't want or need.
One thing above all though - If your sales don't go up as high as the waste of time stuff does, then you have probably been targeting the wrong keywords all along...
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There are always more people who browse out of curiousity than actually search with a serious intent to buy. If you go for the keywords that get you the most traffic, then you're obviously choosing to include all of those idlers and time-wasters in with your traffic.
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If the waste of time stuff affects your productivity (i.e. costs you time you should be spending on marketing to better leads) then you need more specific keywords.
It's almost imposible to filter of a good clickbot if you don't have access to logs of both the search system and advertiser. SE just redirects an http request to the advertiser's site; they can't analyze anything exept this single request. These bots don't care about the advertiser, they only want to go through the SE redirection, and that's what they do.
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Bigger engines are bigger than small once :) The number of affiliates, the level of knowledge and experience of affiliates, mix of fraudulent traffic with real one in different proportions, usage of diverse and elaborate scam technologies, clickboting competitors links using SE listings on different distributors sites etc. lead to the situation when you can't always tell the difference between right an wrong.
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Without going into much details, I would still insist that 10% or 20% of fraudulent clicks or even more is about as good as it gets for a second tier PPC SE. They very conserned about traffic quality, but their business model doesn't let them get much better.
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re: GoDaddy backorders.
While they have been ineffective lately, it still pays to use them just in case. I had a domain (few months back) with high bids at 200+ at NW and ENOM and GD caught it for me. I was waiting for that domain to expire for 2 months, but waiting to own it for years. Even offered the previous owners $1k+ for it... and after GoDaddy caught it, former owners even accused me of stealing it from them. LOL. Definitely worth the $18.
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Perhaps, GD wil ramp up their services and switch formats like everyone else. only a matter of time.
their track record of dropcatching for me:
GoDaddy: 100+ caught
BlueRazor: 100+ caught
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btw, if you sign up with BlueRazor, the backorders only cost $12.95 , and same policy... only 1 person per domain and shared database with GD (same company)
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Of course Pool (500+), Enom (500+) & namewinner (200+) are more successful with premiums. But GD/BR is a great backup for my own dropcatch scripts.
OV is not unsuitable due to the low bidding a product requires. There is a lot of Overture stuff making good money, but if the bids are this low then it follows that the rewards are also low.
In my experience, low bids equals low traffic, which in turn equals low returns. The ROI may be spectacular, but the actual numbers coming through will be low, making big bucks unlikely. For example, I make over 800% ROI on one product, for which I genuinely dominate the SERPS and paid listings, but as it's a low ticket item the average monthly net profit is only around $1000.
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For loans and mortgages, where I can't dominate the SERPS and paid listings due to intense competition, my ROI is only 500%, but a typical month makes me $30,000 plus.
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Unless you have found an untapped market, I can't see it happening as you expect. And if you have found an untapped market, it won't remain that way for long and this will drive the bids up and the ROI down.
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More pertinently, most people who get their first $50,000 month tend to struggle to re-invest all the profits as it's just too tempting to start spending the new found wealth. The trick would be to diversify and spend some of that cash on new programs to avoid the "eggs in one basket" trap.
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