#1 rankings and their affects
What I can tell you is that this affects larger corporate sites far less than it affects SME's (Small-Medium Enterprises). When a site looks corporate, well, people are far less likely to try to barter, (though it does still happen, I assure you).
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First, if you are getting too many waste-of-time calls, then, yes, your site is failing to communicate effectively. The whole strength of a website over any other form of advertising is that it should be interactive. Your website is capable of answering any and all queries you can possibly conceive of. Does it succeed?
Secondly, consider your image. Is your site making you look like an amatuer, and so getting you the kinds of requests people make of moonlighters and amatuers?
Thirdly, if you include your telephone number on your site, make sure you also state your office hours (it makes you look more professional) and consider using scripting to display your time to visitors from other time-zones.
This kind of stuff is predictable: It is an obvious rule of thumb that the more visible you become, the more idiots and time-wasters will see you. I bet anyone here who has improved their online presence to any degree at all, soon found a commensurate increase in B2B offers they didn't want or need.
One thing above all though - If your sales don't go up as high as the waste of time stuff does, then you have probably been targeting the wrong keywords all along...
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There are always more people who browse out of curiousity than actually search with a serious intent to buy. If you go for the keywords that get you the most traffic, then you're obviously choosing to include all of those idlers and time-wasters in with your traffic.
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If the waste of time stuff affects your productivity (i.e. costs you time you should be spending on marketing to better leads) then you need more specific keywords.
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