home page and doorway page 

home page and doorway page

am using the term "home page" to mean the page to which your initial url directs you to (nothing else after the .com) and using the term "splash page" or "doorway" page to mean a "foyer-like" page in which there may be animated graphics, other artistic elements, no real content other than your site's name and maybe "click to enter"

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I believe that it is more beneficial to use your home page for placing content-rich text that matches the keywords and other metadata,and minimal graphics and get immediately to the point.

I also believe that it is detrimental to your rankings to waste that particular page on animations or other visual design elements that do have much in the way of content and therefore do not get "pulled up" by the search engines.

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In my opinion, you should try to make that page as attractive as you can for the viewing audience, but concentrate on the "search engine" audience by providing relevance from the get-go AND that failing to provide this relevant content hampers your rankings (unless you are a household name, in which case it doesn't matter what you put on your home page, you'll still be found).

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For these reasons, I have decided not to have a decorative splash page as my home page and get to business from the start.