selling website space to advertisers 

selling website space to advertisers

I disagree demanding a one-year contract, from website advertisers, for a couple of reasons. First of all, you scare away potential advertisers. On my sites I let advertisers take a spot for as little as one month. That way they get to test the waters to see how it works for them. I definitely think they appreciate the ability to have a short trial period.

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The other reason is, once you get a long contract, you've locked YOURSELF into the amount of the contract. What if you learn a month later that your space is really worth three times what you sold it for? Or what if you priced it appropriately when you sold it, but you were charging a flat rate and now you have triple the pageviews so the space is worth more? Too bad, you gave the customer a one-year deal, and now you have to wait another 11 months before you can sell it to somebody else or charge the same advertiser a higher price.

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Let advertisers pick between 1 to 6 months when they sign up, but make them decide right when they sign up how many months they want in for.

Once you have more willing advertisers than ad spaces, you can sell your space at auction, and find out how much it's *really* worth. I wrote an ad-auction system for a site that had a waiting list of advertisers, and in seven months we're now bringing in over 250% of what we were before.

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