Is the intelligent consumer overblown?
By definition, 50% of the population is below average
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There is a huge population out there that doesn't think. It's a terrible thing to say, but it is so true.
There is a great big part of the world that wants to believe that something can be had for nothing, and that it really is just that easy.
The reason microsites work (and As Seen On TV items) is because some part of every person believes there is a better way. But an overwelming portion of the population is even more subseptible because, frankly, they don't have a chance at it.
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Have I run a microsite? No. But I have overseen the sale of thousands of ASOTV and diet and sex products. It's all the same. Appeal to that sense of need, of better life, of something more. That is all there is to it.
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