Can a one-page site get a good search engine ranking? 

Can a one-page site get a good search engine ranking?

Not too frequently, especially for any competitive terms.

My advice to the client would be to make the last ditch effort at a traditional marketing level. Heavy local advertising would be his best option at this point. Usually when people are looking for a locksmith, they've locked themselves out of somewhere. I doubt seriously that they will have computer access to run a search on Google for "locksmith my city".

First thing they will probably have access to is a telephone. They'll dial 411 and look for a local locksmith. If they are at a pay phone, which seem to be disappearing at an alarming rate these days due to technology, they might have access to the Yellow Pages. I would imagine that is where the bread and butter business is for a local locksmith.

If the client is a commercial locksmith and installs security systems, etc., then hooking up with local businesses to promote his services would be on the list.

If the client is a residential locksmith and does everyday repairs such as rekeying, installation of locks, etc., then doing the house to house thing with quality printed literature would be on the list.

The last thing I would spend money on at this point would be the Internet, especially for a local business making a last ditch effort. In the 3 to 4 months that it might take to establish an online presence, he could do much better using a traditional approach.

Do a vehicle wrap (full wrap vinyl graphics). Plaster that local number all over the place. Hook up with local apartment complexes, that is where the bulk of the weekend business is going to come from.

The list goes on and on. While the client is concentrating on his local presence, maybe his one page site can buy dinner a couple of times during the recovery period.

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