The Basics of Perfect Page Development 

The Basics of Perfect Page Development

Title Element

The page title element (some refer to it as the title tag which is incorrect) is one of the most important factors for ranking highly in the search engines.

Page title elements are normally 3-9 words (60-80 characters) maximum in length, no fluff, straight and to the point. This is what shows up in most search engine results as a link back to your page.

Make sure your Page Title Element (title tag) is relevant to the content on the page.

References

W3C - 7.4.2 The TITLE element

W3C - : the most important element of a quality Web page
META Description Tag (Metadata)

The META description tag usually consists of 25 to 30 words or less using no more than 160 to 180 characters total (including spaces). The META description also shows up in many search engine results as a summary of your site.

Directories like Yahoo! and the ODP (Open Directory Project - dmoz.com) show the page title and description that you entered (and the editors modified) on their manual submission form.

Make sure your META Description Tag is relevant to the content on the page.

References

W3C - 7.4.4 Meta data

W3C - Resource Description Framework
META Keywords Tag (Metadata)

For those search engines that are META enabled, the META keywords tag used to be one of the most important areas after the page title and page description. It has been abused by both marketers and consumers alike that there is very little weight given to the META keywords tag.

Don't fret over your META keywords tag. Utilize keywords and keyword phrases from your title element, META description tag, heading tag and first one or two paragraphs of visible content. Try to limit it to 15 to 20 words if possible.

Make sure your META Keywords Tag is relevant to the content on your page.

[b]Bar Graph software[/b]
[b]Data entry software[/b]
[b]Data entry software[/b]
[b]Data entry software[/b]

[b]Bar Graph software[/b]
[b]Data entry software[/b]
[b]Data entry software[/b]
[b]Data entry software[/b]

[b]Bar Graph software[/b]
[b]Data entry software[/b]
[b]Data entry software[/b]
[b]Data entry software[/b]