the cost of acquiring customers
The key metrics to evaluate are cost of customer acquisition and the lifetime value of that customer.
If a customer is likely to make 10 purchases from you over the next two years, you can afford to lose money the first time they come- assuming you don't have to keep makrteing them the way to get them to come back. If, on the other hand, they only buy once, you better make a decent profit on that one sale.
1 out of 162 sounds low, but it really depends what you are selling, and 1 out of 6.7 sounds high, but again it depends. Personally, I get around 1 out of 45 buying.
Your marketing costs as a percentage of your sale price also depends entirely on what your other product costs are. If you ar selling a download, with effectively zero product cost, and only the credit card fee to pay, then you can easily spend 50% on marketing and still do well. If you are selling clothing, you should hope your marketing costs are well under 20%.
Again, figure out the customers lifetime value, and the lifetime cost of aquiring each customer, and you should get a good feel for where you're at.
[b]Bar graphs[/b]
[b]Database software[/b]
[b]MS Access alternative[/b]
[b]MS Access alternative[/b]
[b]Bar graphs[/b]
[b]Database software[/b]
[b]MS Access alternative[/b]
[b]MS Access alternative[/b]
[b]Bar graphs[/b]
[b]Database software[/b]
[b]MS Access alternative[/b]
[b]MS Access alternative[/b]
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