Why should a web designer "get it"? 

Why should a web designer "get it"?

Even though search engine algorithms might be designed by humans, when indexing 3 billion pages of data and information within a range of field which is theoretically infinite many many assumptions have to be made by the algorithm designer.

Humans have the ability to think laterally on many levels. In the real world, offline marketing techniques can use a level of subtlety and lateral expression. Take a television advert for example - there is no need to fill one with many keywords to direct relevance in the viewers mind - humans are intelligent enough for themselves to categorise, assign relevance and importance (the human equivilent of PR say). Such an advert can be far more subtle or lateral than a webpage because it is directly viewed by humans - there is no computer algorithm process "in between".

Computers are not (yet) intelligent enough to make those subtle lateral thought processes.

Design is a marriage of function and form. In the offline marketing world, both form and function can incorporate lateral and subtle technique. In the online world, a literal element is required for the benefit of the search engines.

I don't think that's the fault of the search engines. I don't believe they have the technology to do anything else. Human web designers on the other hand, have the ability to think intelligently and design accordingly for the online world and incorporate the necessary elements.

You're asking the search engines to "think" laterally. I'm saying that its more reasonable (given current technology) to expect web designers to throw in a little more literal thought instead.

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