"relevancy"
The subject of relevant links is appears all over WW. I thought a single discuusion of the topic might be usefull, maybe even fun. It might also be usefull to discuss whether the relevancy of a link matters at all.
From my limited perspective the relevancy of links is, well relative.
A starting point
Lets use a site dedicated to antique and classic widgets as an example. These old widgets come in many styles and from many manufactures all around the world. Some are rather plain, functional devices, others are clearly in the luxury prestige category and, having been made in very small numbers originally, are valued accordingly.
Owning, maintaining and operating the antique and classic widgets is an expensive hobby for some. Others are in the business of selling these great old widgets, servicing them, etc. There are also lots of clubs dedicated to these old widgets, or a subset of them.
OK, from my perspective any link between any of the above mention groups could be considered relevant, at least in general.
But wait. Is a link from a luxury prestige old widget site relevant to a site focused exclusively on the preservation of the peoples widget which was manufactured, with modest and incremental improvements, in the multi-millions for over 50 years? I mean the luxury prestige old widget was only made for a few years and in very limited numbers. Can these two sites be relevant to each other?
Now lets go a little farther out.
Well, well..... after wandering around the web for a while the luxury prestige old widget webmaster comes upon a finacial website that is obvisously targeted at folks who have lots of money available, and who might easily be able to afford an old luxury prestige widget.
Should the old widget webmaster try to get a link from the financial site?
Should he link to the financial site?
Does it make sense for the old widget webmaster to ask the financial site for an inbound link while not offering a reciprical link?
Is it more relevant for the finacial site to link to the old widget site than it is for the old widget site to link to the financial site?
Now on to something closer to home.
The folks who own these old widgets love to get together and show their old widgets to other old widget owners and the public.
So the old widget webmaster goes wandering off about the www again and one day stumbles upon a website selling old clothes.
Man! He thinks this would be a great place for his target viewer to find old clothes to wear to events where they show their old widgets!
Is it really releavant fo the old widget webmaster to link to the old clothing site?
What about the old clothing site linking to the old widget site? Is that relevant to the clothing sites viewers?
Even closer to home
In his meandering about the old widget webmaster comes across the site of another old widget webmaster. The sites are very similar in focus, but the differ in the geographical origin of the old widgets.
Among the many old widgets on either site are a few from the others main point of origin.
Would links between these two sites be relevant?
Whoopssss....lost in cyberspace
Our original old widget webmaster, being somewhat short in the attention span department, got lost in cyberspace and wound up visiting Dans' Dishwasher Repair Site.
Dan doesn't even know old widgets exist, nor does he apparent care, but he apparent does know how to build a popular website. On top of that he has only a few out going links from his PR8 home page.
If the old widget webmaster could somehow convince Dan the Dishwasher Repairman to link to the old widget website, would it be a relevant link?
Back on the road again
The old widget webmaster wrote an article for his website about an up coming gatering of old widget owners and thier old widgets.
Would it be relevant for him to go looking for some hotel websites in the city where the event is going to be held and include them in his article?
What about hotels located on the way to the destination city?
Wait...."on the way"? From where? Where does the relevancy start or end here?
And then again...
Does any of this really matter? Is a link from the virtually unknown hammer forging site really less relevant than a link from the world famous old widget club site?
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The "relevancy" of links does not matter.
The myth that "relevant" links somehow matter for SEO has been going forever around here. I hope new webmasters don't read this board and turn down links :)
As many links as you can possibly get is the key. Buy, trade, swap, steal, or manufacture links. Just get them.
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