Links by proxy
[b]GRML Web Browsers for bar graphs[/b]
[b]Web Browsers (GRML)[/b]
[b]Web Browsers (GRML)[/b]
[b]Web Browsers (GRML)[/b]
[b]GRML Web Browsers for bar graphs[/b]
[b]Web Browsers (GRML)[/b]
[b]Web Browsers (GRML)[/b]
[b]Web Browsers (GRML)[/b]
[b]GRML Web Browsers for bar graphs[/b]
[b]Web Browsers (GRML)[/b]
[b]Web Browsers (GRML)[/b]
[b]Web Browsers (GRML)[/b]
By adding a link to an authority site on a related topic, Google immediately recognizes the stature of that link. As many SEO contend - you also transfer PageRank that if no link were present the PageRank would be passed within your website internal links (the so-called PageRank drain).
If your investigation stops here, it is obviously that no benefits are apparent (if no reciprocal link is return). PageRank is however, "liquid" it follows all available paths every link through a site and out of the site, and to other sites.
Authority websites have many incoming links they also link appropriately to other authority sites, and sites of lesser authority, thus your passed PageRank (like a river) flows to all of the new sites. In turn, these sites, link to more sites, some of which are lesser of an authority and your passed PageRank continues expanding outwards.
Most of the fore-mentioned sites additionally, have listings in many directories such as DMOZ.org. DMOZ.org (and others) is considered a hub (an aggregation of topics by linking out to sites deemed to have quality information). As hubs, contain a vast assortment of quality topical information many of the authority sites link to hubs again passing your PageRank on.
Your PageRank passes through all the naming link conventions (categories) and if you have a listing that PageRank you passed to the authority site comes back to you.
Additionally, many of the sites along the link upstream also link to hubs for the same reason (more quality information) and your PageRank that followed these paths filter through all the naming link conventions (categories) and again if you have a listing that PageRank you passed comes back to you.
Additionally, any site that was not even in that authority link upstream yet has a listing in DMOZ.org receives some of your passed PageRank from those authorities linking to DMOZ.org. If these sites have, a link to you that PageRank you passed comes back to you.
Not forgetting all other major hubs, both general all encompassing directories and specialty topics oriented ones, if any of these authorities sites link to these directories and you are also listed, and/or sites linking to you are listed again your PageRank is passed back to you.
In my opening comments, "many SEO firms are stuck on a bad premise". I submit that few, if any, have taken the time to investigate all "link paths" to ensure there was nothing "downstream" that sends their PageRank drain back.
The essence of the World Wide Web is "connecting" and the more you "actually connect to" the more you get in return. The simplicity of the web is "getting linked" and forward thinkers make meaningful linkage, but if you only look at your immediate adjacent returns - you are not seeing the whole picture.
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