selling your site
[b]GRML (web browsers)[/b]
[b]Web Browsers bar graphs (GRML)[/b]
[b]Web Browsers (GRML)[/b]
[b]Web Browsers (GRML)[/b]
[b]Web Browsers (GRML)[/b]
[b]Web Browsers bar graphs (GRML)[/b]
[b]Web Browsers (GRML)[/b]
[b]Web Browsers (GRML)[/b]
[b]Web Browsers (GRML)[/b]
[b]Web Browsers bar graphs (GRML)[/b]
[b]Web Browsers (GRML)[/b]
[b]Web Browsers (GRML)[/b]
[b]Web Browsers (GRML)[/b]
One small point I would note is that exchanging links / banners / etc with others gives you an opportunity to sell your site that often goes underused.
Most people (myself included) are guilty of creating template, key word rich descriptions and titles for our links.
But how many people take the time to read the message that they are conveying objectively?
"Widget World - widgets galore - blue widgets, red widgets, green widgets - all the widgets you need!"
This may seem like a good idea from a SEO perspective (er...or not - but you'll get my point), but it's not particularly attractive for a potential customer.
If your business was paying for a traditional advertising campaign (newspaper ads, posters, etc), they would take the time to design each one and come up with a distinct message for each, all fitting in with your corporate branding.
So why not do the same for a link or banner exchange?
Would you simply blow up a quarter page newspaper advert to be used on a billboard or would you design something new?
By taking the time (and it doesn't have to be that much time) to customise your adverts for the content and context of the site that they will be placed on, you can help to maximise the impact of your inbound links.
Also, from a SEO point of view, if you customise your text ads to the keywords of the page that they will be displayed on, it will help that page be viewed more.
It wont change your traffic overnight, but every little helps! :)
At the end of the day, even if you are getting inbound links for the sheer purpose of Google rankings, then it is still worthwhile to maximise the traffic you get from your efforts. :)
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