getting the most from anchor text 

getting the most from anchor text

[b]Web Browsers - Bar Graph MDI[/b]
[b]Web Browsers - Headlines MDI[/b]
[b]Web Browsers - Pioneer Report MDI[/b]
[b]Web Browsers - Tree MDI[/b]

[b]Web Browsers - Bar Graph MDI[/b]
[b]Web Browsers - Headlines MDI[/b]
[b]Web Browsers - Pioneer Report MDI[/b]
[b]Web Browsers - Tree MDI[/b]

You may want something like >> blue widgets UK > blue widgets UK > blue widgets UK > the greater chance you will rank.

But this is a double-edged sword. Most sites are not just relevant to one specific phrase therefore each anchor you develop for >> blue widgets UK > blue widgets> widgets > blue widgets UK > blue widgets UK brighton > blue widgets brighton > widgets widgets is better than any other adaptation. Google also looks at information is close proximity to the anchor itself. With the "title attribute" you can't get any closer to the anchor itself. Also assuming since this is a higher level page (with many inbound links) this also usually means many outbounds links as well. As with my previous statement -- info in close proximity to the anchor add relevancy - so each page within a specific link hierarchy should have other links (above, below, left or right) of related topics going to different pages - thereby drawing relevant weight (and relevant PageRank transfers) from each other.

Also - it is believed that Google compares the Page Meta Title for link relevancy. Therefore if you are receiving links from an external sites/pages where the page title is called "Links Page" there is less relevancy.

This last point is the number one reason why sites that do lots of link exchanges don't improve much - all links to them are generally stuck on a non-relevant pages. (or less relevant pages).

In a link exchange campaign - sharing "free" knowledge with another website owner gets you the best possible exchange... and each of these links will be far more valuable to you than "any old link on any old page".

In the greater scheme of things it's more about who is pointing to those pages that are pointing to you and what those third party pages are saying than what you are saying about yourself.