arguing links 

arguing links

We have here people stating flat out that one-way links are many times better than reciprocal links, discrediting them for being a scheme, for having some nebulous but inparticular association with bad neighborhoods, and whatever else gives reciprocal links their bad name, aside from their commonly poor implementation in practice, while ignoring the fact that one-way links can also be poorly implemented and when done so they can also be just as useless.

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Some examples of one-way links are from blog spamming, referral log spamming, guestbook spamming, and paid sitewides (ROS). Can we just ignore these atrocities of the one-way linkers while condemning recips for being spammy?

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Properly implemented, reciprocal links can take a site to the top of the SERPs. If you can't ride a horse and keep falling off does that mean the horse is bad? Shall we put it down for you? What about the next horse you ride and can't stay on? Shall we put it down also? If a person can't ride a horse they should probably refrain from making comments on the quality of the ride, or the usefullness of the horse.

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My point is that here in this thread and in others I've seen more and more lately one-way links are made out to be the holy grail, and they aren't. On-target (laser-targeted) content links is what works, and those can be had with recips just like they can be with one-way links. The implication is that all one-way links are good and all reciprocal links are bad and this is simply too far from the truth to even resemble it, yet here it is being spouted as god's own word.

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Quality links work. Quality links endure. Quality links help you rank. Quality links can be had either via one-way links or reciprocals.